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Thursday, April 15, 2021

How a Genealogy Site Used Deepfake Tech and Old Family Photos to Create a Viral App

MyHeritage's new AI-powered tool brings historical photos to life. A genealogy site tool that lets people digitally animate old family photographs has become a viral sensation on social media this week—in the latest example of brands putting AI-powered deepfake technology to creative use.

While deepfakes have made headlines for their potential for fake news and other nefarious uses, brands have also increasingly turned to them as a creative tool in ads.

To read more of the article in ADWEEK, hit here